One of the keys in business is to not only pay attention to the market, but to listen to your customers. What are they saying, what struggles are they facing, what options are they choosing over you? When we started Cook Portable Warehouses, we sort of fell into it because of some excess lumber we had. You can read that story here.
But, the story was just getting started.
Even from that first building, we were listening to our very first customer as he described the customizations he wanted like the siding color and roof style. From that moment, we’ve continued to offer custom options, but along the way we discovered our customers needed something else.